An elevator speech is a business term describing a short summary used to quickly and simply define a person, profession, product, service, organization, or philosophy. The name elevator speech reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
I believe it is very important as coaches that we have a clear understanding what our philosophy is (program, offense, defense) and can articulate it to players, administration, and parents clearly and succinctly – like an elevator speech. If you were in an elevator traveling to the top of the Empire State Building with one of your players or parents, could you communicate your philosophy before you reached the top?
When I think back over the years, I know that when I had my best squads, I did the best job of communicating (teaching) our team’s philosophy. When I was a young coach in the 80’s, every coach, player, parent and fan in Osceola, Missouri could tell you what the “Osceola Air Force” was about offensively:
- Spread opponents out formationally
- Use motion on nearly every play
- Make opponents wary and worried about our passing game
- Pound the ball with a strong inside run game
When I was the defensive coordinator at the University of Central Missouri in the 90’s, I know every coach and player could have given an elevator speech about our “Dirty Red” defensive philosophy
- Stop the Run
- Keep things simple so we could use our athletic ability and play fast
- Have a degree of multiplicity so we were not predictable
- Have fun playing “Dirty Red” Defense!
When everyone in your program knows where you are going, and how you are planning to get there, it makes success possible.
What is your elevator speech?
Comments and Questions are always welcome!
Remember – You Can Do More… your brain is lying to you…. Don’t Believe It!
Jeff Floyd – firstname.lastname@example.org