Let me preface this post by saying that I embrace technology and I use many social media tools.
I tweet daily, scan the twittershpere for nuggets, and participate in several online twitter chats (see Post #TXHSFBCHAT… The Fastest 60 Minutes on the Internet)
That being said, 
these tools all have limitations… and in many ways (like for really in-depth study and research), they are doo doo (RIP Gene Wilder).
To think you are going to learn much anything of substance by reading a 140 character tweet is misguided at best, and really pretty lazy at worst.
I worry at times that colleagues are spending… investing… time scrolling through their twitter account searching for that Golden Ticket (RIP Gene Wilder)… that single concept, phrase, or idea that will put their program on the path to greatness…
Probably not an investment that will pay huge dividends.
Most concepts in football (or coaching) have more substance than can be adequately covered in a tweet, Instagram picture, or Facebook post. My single post, Defensive Game Planning – The Call Sheet, has over 1,000 words, (6,500 characters) about a dozen images and a 10-minute video… and I still worry that I adequately covered the subject!
What I try to do with my tweets (or re-tweet) is to get your attention… and then direct you to where the substance is… to where the REAL information is… which normally will take some time to read and digest.
It is not about instant gratification or a sound bite… it is about learning, content, and thoughtful study.
There is no shortcut… the only guaranteed shortcut … take the long way!
Related Posts:
Remember – You Can Do More… your brain is lying to you…. Don’t Believe It!
Jeff Floyd – youcandomore1@yahoo.com
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