The essence of author Seth Godin’s post from last Thursday , 100 days later, was that it is the norm that projects, post launch, take some time to “get legs” and take off. He was speaking about the launch of his new book, The Icarus Deception.
“Not just books, of course. Google launched slow. So did just about every successful web service. And universities. And political movements…
Every day, I get letters from people who found The Icarus Deception at just the right moment in their careers. It has opened doors for people or given them the confidence to keep going in the face of external (and internal resistance). It’s a book for the long haul. I didn’t put a brand new secret inside, holding back for the sensational launch. Instead, I tried to create a foundation for people willing to do a better (and scarier) sort of work.
It doesn’t happen on launch day… it happens after people hear an interview or read your book or try your product. One day. Eventually. When you plan for 100 days instead of one, that graceful spread is more likely to happen.”
It is similar, I think, to the work we do with our student-athletes. Normally there is no “secret” formula we are sharing… The work with our students is for the “long haul“… We try to create a “foundation” with our students so they can do better work. One day.
For what it is worth, yesterday was my 100th post in 100 days on this blog.
100 days later.
Jeff Floyd – email@example.com.